Case study - Flaconi
How Equiqo Fueled flaconi's Mobile Success to Reach 500K Users
How Equiqo Fueled flaconi's Mobile Success to Reach 500K Users
Client Backgroundflaconi.de is a leading online beauty retailer in Germany, allowing users to purchase their favourite items at competitive prices. As they sought to expand their main store, they recognized the need for a robust mobile application to support this growth. The target audience for the test launch was primarily mobile enthusiasts. flaconi’s app, built on Flutter, features a user-friendly interface, seamless navigation, and enhanced online security. Customers can easily browse through products and make purchases with minimal friction.
flaconi.de is a leading online beauty retailer in Germany, allowing users to purchase their favourite items at competitive prices. As they sought to expand their main store, they recognized the need for a robust mobile application to support this growth. The target audience for the test launch was primarily mobile enthusiasts. flaconi’s app, built on Flutter, features a user-friendly interface, seamless navigation, and enhanced online security. Customers can easily browse through products and make purchases with minimal friction.
Project ObjectiveOur objective was to develop a high-quality mobile application from scratch using Flutter. The plan was to start with a test launch in Poland and Austria to gather user feedback and refine the app, before expanding into the more demanding German market. The ultimate goal was to build a stable, scalable mobile platform that could handle high volumes of traffic and transactions.
Our objective was to develop a high-quality mobile application from scratch using Flutter. The plan was to start with a test launch in Poland and Austria to gather user feedback and refine the app, before expanding into the more demanding German market. The ultimate goal was to build a stable, scalable mobile platform that could handle high volumes of traffic and transactions.
Why Flutter?
Flutter enables developers to create apps for both iOS and Android with a single codebase, reducing both time and expenses. Its “hot reload” functionality accelerates development by instantly reflecting changes, while its native performance ensures the app’s experience is smooth and responsive. With customizable widgets, Flutter allows for visually appealing UIs, and its strong community offers plenty of resources. It integrates seamlessly with existing systems, delivers consistent UI across platforms, and supports access to native device capabilities. Additionally, Flutter extends support to web and desktop applications, making it a flexible choice for multi-platform development.
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Solutions
Solutions
- 1To overcome the shortage of Flutter experts, Equiqo carefully assembled a team of external specialists. This allowed us to meet the project’s technical demands while staying within the budget and helped accelerate development without sacrificing quality.
- 2Our QA Expert designed and implemented high-quality development and deployment workflows. These processes were rigorously monitored by our team, ensuring smooth operations and minimizing the chances of errors during updates and releases.
- 3Once the processes were in place, we focused on stabilizing the app. This was achieved through rigorous automated testing and the implementation of a feedback system that allowed us to quickly identify and address user-side issues across all devices.
- 4To ensure the platform was stable and scalable, we first launched the app in Poland and Austria. This allowed us to gather valuable feedback, refine the platform, and test its stability with smaller order volumes. Once we confirmed the app’s performance in these markets, we proceeded to optimize the app for the next phase.
- 5After ensuring the app’s stability with larger transaction volumes, we successfully launched it in the German market, where it performed well under the expected sales growth.
- 1To overcome the shortage of Flutter experts, Equiqo carefully assembled a team of external specialists. This allowed us to meet the project’s technical demands while staying within the budget and helped accelerate development without sacrificing quality.
- 2Our QA Expert designed and implemented high-quality development and deployment workflows. These processes were rigorously monitored by our team, ensuring smooth operations and minimizing the chances of errors during updates and releases.
- 3Once the processes were in place, we focused on stabilizing the app. This was achieved through rigorous automated testing and the implementation of a feedback system that allowed us to quickly identify and address user-side issues across all devices.
- 4To ensure the platform was stable and scalable, we first launched the app in Poland and Austria. This allowed us to gather valuable feedback, refine the platform, and test its stability with smaller order volumes. Once we confirmed the app’s performance in these markets, we proceeded to optimize the app for the next phase.
- 5After ensuring the app’s stability with larger transaction volumes, we successfully launched it in the German market, where it performed well under the expected sales growth.
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Challenges
Challenges
- 1Flutter’s Early Stage: Flutter, a cross-platform framework, was selected for its cost-effectiveness and ability to deliver high-quality results. However, during the development phase, Flutter was undergoing a period of exceptionally frequent changes, which raised concerns about stability and long-term support as the framework evolved rapidly. We needed to mitigate these risks while still leveraging the benefits of the framework.
- 2Expert Shortage: Finding experienced Flutter developers was difficult, especially in the German market where demand for such specialists exceeded supply.
- 3Budget Constraints: flaconi required a high-quality mobile app, but managing costs was a priority. This meant optimizing the team structure and development process to meet the project’s objectives without exceeding the budget.
- 4Handling Large Sales Volumes: The app needed to scale efficiently, especially in Germany, where large transaction volumes were expected. Ensuring that the app could handle this demand without compromising performance was critical.
- 1Flutter’s Early Stage: Flutter, a cross-platform framework, was selected for its cost-effectiveness and ability to deliver high-quality results. However, during the development phase, Flutter was undergoing a period of exceptionally frequent changes, which raised concerns about stability and long-term support as the framework evolved rapidly. We needed to mitigate these risks while still leveraging the benefits of the framework.
- 2Expert Shortage: Finding experienced Flutter developers was difficult, especially in the German market where demand for such specialists exceeded supply.
- 3Budget Constraints: flaconi required a high-quality mobile app, but managing costs was a priority. This meant optimizing the team structure and development process to meet the project’s objectives without exceeding the budget.
- 4Handling Large Sales Volumes: The app needed to scale efficiently, especially in Germany, where large transaction volumes were expected. Ensuring that the app could handle this demand without compromising performance was critical.
Result
Result
The collaboration between Equiqo and flaconi led to the development of a fully operational, high-quality mobile app that quickly gained traction, achieving over 500,000 downloads on Google Play. The app not only fulfilled but surpassed its goals, delivering a smooth and intuitive user experience optimized for mobile devices. We also introduced new features that enhanced the mobile shopping experience, offering functionality beyond what was available on the website. With its scalable architecture, the app successfully accommodated increasing traffic and sales growth. Moreover, our team’s prompt response to user feedback and the strong code quality ensured the app’s outstanding performance, making it a cornerstone of Flaconi’s digital growth strategy.
The collaboration between Equiqo and flaconi led to the development of a fully operational, high-quality mobile app that quickly gained traction, achieving over 500,000 downloads on Google Play. The app not only fulfilled but surpassed its goals, delivering a smooth and intuitive user experience optimized for mobile devices. We also introduced new features that enhanced the mobile shopping experience, offering functionality beyond what was available on the website. With its scalable architecture, the app successfully accommodated increasing traffic and sales growth. Moreover, our team’s prompt response to user feedback and the strong code quality ensured the app’s outstanding performance, making it a cornerstone of Flaconi’s digital growth strategy.